Tops for Influencer KPIS

You should always have a KPI for your influencer gifting campaigns. They can either be sales driven (BOFU) or awareness driven (top of funnel):

Sales driven (bottom of funnel). Require you to give an influencer a link/discount code to attribute sales:

• link clicks

• number of conversions

• time spent on site

• conversion rate

• ROI / ROAS

Awareness driven (top of funnel):

• reach

• impressions

• views

• comments

• likes

• shares

If you are just getting started though, its best to set small goals:

1. Find 100 influencers in my niche

2. Contact them with personalized messages

3. Send 5 products to them