How to Connect Klaviyo to Influencer Gift Form (Step-by-Step Guide)

Post-Gift emails are now sent as Klaviyo Events — giving you full control over what influencers see after they place an order.

With this new integration, you can:

• Create personalized post-gift flows

• Trigger different emails for influencers vs. internal teams

• Fully manage everything inside your existing Klaviyo setup

Here’s how to get started in under 5 minutes:

🔧 Step 1: Generate Your Klaviyo API Key

1. In the bottom left, click your profile icon → Settings

2. Go to the API Keys tab

3. Click Create Private API Key

🔐 Step 2: Set the Right Permissions

When creating your API Key:

• Choose Custom Key

• Name it something like “IGF”

• Set the following permissions:

  • Events → Read/Write Access ✅

  • Profiles → Read/Write Access ✅

Then click Create and copy your API key — you won’t be able to see it again.

🔗 Step 3: Connect Your Key in IGF

1. Open your Influencer Gift Form dashboard

2. Go to Settings → Klaviyo Integration

3. Paste your new Klaviyo API Key into the field

📝 Step 4: Enable Klayvio On Your Form

1. Navigate to the Form

2. Go to Settings->Email

3. Enable Klayvio

🧠 How It Works Behind the Scenes

• Every time a form is submitted, IGF triggers a custom Klaviyo Event (e.g. “Influencer Order Placed”)

• The event includes metadata like:

  • Form Name (“Fall 2025 Campaign”)

  • Form Type (“Influencer”, “Internal”, etc.)

• You can use these properties to build conditional logic inside your Klaviyo flows

📈 What You Can Do With This

• Send different post-gift emails based on the form type

• Add influencers to specific lists or segments

• Trigger follow-up flows for internal employees

• Stop using Postmark or native emails entirely (optional)

🙋 Need Help?

Check out our youtube video:

or shoot us a question via chat — we’re happy to help.